In a discussion among my online friends about web-based custom dressmakers, one name recurred: eShakti. Founded in 2001, the site “specializes in mass-customization of designer clothes for women.” “These are much drooled over by ladies I know,” writes cataloging professor Cheryl Tarsala. eShakti offers a selection of stylish dresses, tops, skirts and jackets in sizes ranging from 0 to 36W. The garments can also be cut to custom measurements, since the clothing is not assembled until it is ordered. Prices range from $39.95 – $129.
“eShakti means the power of the Net since Shakti means power in Sanskrit,” says CEO B.G. Krishnan. “Our fashion has this rather well-defined retro-modern quality now. And the fact that we give customers the option to change the styling – the sleeve or neckline or length – makes it unique.”
Even though the clothes are made to order, in California, New York and India, they can be returned free of charge. “The business model is sheer genius,” writes Tarsala.
Posted in Beauty, Fashion, Saving, Shopping
- Tagged bespoke, blouses, custom made, designer clothes, dresses, eShakti, fashion, Shopping, vintage style
Charla Krupp, former beauty director at Glamour magazine and editor at In Style magazine, has written a book that is timely for me: How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better (Springboard Press, 2008, ISBN-13: 978-0446581141). In it, she first asks her readers to define their beauty maintenance level. In other words, how much time and money are we willing to spend in order to look better?
Krupp is a high maintenance gal who apparently does nothing but work on her looks. Although she does not endorse plastic surgery (She quotes the designer Isaac Mizrahi: “If you want to look seventy, boy, get a face-lift.”), she is a strong advocate of expensive Botox treatments and fillers.
Krupp summarizes her beauty tips in this article from Oprah’s online magazine. Among her suggestions is that we ditch our matched librarian suits. Instead, we should wear the jackets with a variety of bottoms. In addition, we can lighten our lipstick, pluck our eyebrows, whiten our teeth, and squeeze into some Spanx® (http://www.spanx.com) to smooth our lumpy torsos.
Save money on glasses by buying online from FramesDirect.com. Search for a specific frame or browse designer styles. Upload a photo to see how styles will look on you. FramesDirect offers military discounts!