In a discussion among my online friends about web-based custom dressmakers, one name recurred: eShakti. Founded in 2001, the site “specializes in mass-customization of designer clothes for women.” “These are much drooled over by ladies I know,” writes cataloging professor Cheryl Tarsala. eShakti offers a selection of stylish dresses, tops, skirts and jackets in sizes ranging from 0 to 36W. The garments can also be cut to custom measurements, since the clothing is not assembled until it is ordered. Prices range from $39.95 – $129.
“eShakti means the power of the Net since Shakti means power in Sanskrit,” says CEO B.G. Krishnan. “Our fashion has this rather well-defined retro-modern quality now. And the fact that we give customers the option to change the styling – the sleeve or neckline or length – makes it unique.”
Even though the clothes are made to order, in California, New York and India, they can be returned free of charge. “The business model is sheer genius,” writes Tarsala.