You’ve heard the old joke, about how the shopping habits of modern women and men resemble those of our hunter-gatherer ancestors. Men are (in general) the hunters: “Me want shirt. Get shirt. Go home.” Whereas, we women tend to linger, gathering colorful objects and collecting them in our baskets.
The Web enhances and intensifies our shopping proclivities. A man can search Amazon.com to find a book or a razor, click to buy, and it’s on its way to his mailbox. A shopper gal like I am can invest hours to find the best deal on the most obscure item. Do you know how hard it is to find a solar-powered, radio-controlled watch designed for a woman?
Jeff Bezos started the Web shopping revolution when he selling books on Amazon.com (http://www.amazon.com) in 1995. Now, his site is the go-to shopping spot for everything that can be shipped in a box. Google Shopping (http://www.google.com/shopping) is another great way to compare products and prices.